Julien de Beaumarchais de Rothschild visits japan and South Korea to present the label of Château Mouton Rothschild 2013 illustrated by the painter Lee Ufan
Having invited the artist to Mouton in October to see his work in the intimate surroundings of the château, the idea came naturally of taking the painting on a journey that would trace its Asian origins. It will be an exceptional occasion for both the wine and the art, setting up a genuine dialogue with the places they encounter in a poetic and initiatory quest that goes to the very heart of a fascinating culture.
“If he hadn’t become an artist, Lee Ufan would have been an œnologist: he loves fine wines”, says Julien de Beaumarchais de Rothschild. “He spontaneously said yes to the idea of creating an original artwork and giving it to Mouton. He had heard of the adventure of this extraordinary collection of artists and it was quite natural for him to want to forge a link between art and wine.”
Through this visit to Asia, the owners of Mouton Rothschild, Camille and Philippe Sereys de Rothschild and Julien de Beaumarchais de Rothschild, wanted to show their continuing commitment to the work of their grandfather and their mother, Baroness Philippine de Rothschild (1933-2014). She loved to travel to promote her wines, and Japan and South Korea were countries she especially liked to visit, both for their culture and because they were key markets for meeting enlightened wine-lovers. In a timeless tribute to wine, to a very great artist and to his genius for colour, these encounters perpetuate the illustrious First Growth’s motto, “Mouton ne change” (I, Mouton, do not change) – even in the midst of transformation !