Yaacov Agam (1928-) was born in Israel, the son of a rabbi, and moved to Paris in 1951. In 1958 he introduced with Soto, Pol Bury and Tinguely what became known as Kinetic Art. He saw it as justified by the Talmud: “Life is a passing shadow, therefore nothing here below can be captured in a motionless image.” This produced work in brightly-coloured wood or metal, that altered its appearance as it or the spectator moved.

For this reason his design for the label of Mouton Rothschild 1984, while faithful to the painter’s colours, only gives a partial idea of how it should look: perhaps the wine and the heightened perception of the drinker can provide the missing movement.